Who I Am. What I Do.
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During my 14 year career in media, I worked every aspect of the business. I logged into content management systems as a producer. I reported from the red carpet, wrote reviews and crafted e-newsletters. I interviewed and hired editors, writers and photographers. I assigned stories, established style guides and managed budgets. I oversaw the creation, launch and maintenance of interactive products. I collaborated with designers and engineers on how to build digital experiences and also brainstormed with sales, marketing and audience development to make them successful. I have a comprehensive background in all aspects of delivering immersive, profitable and enjoyable digital content.
I’m able to do this work because I answer the five w’s - who, what, where, when and why - before I begin. I create a clear picture of what we are creating, who is the audience, where consumers can find it, when they will use it and why they should come back. I also shape how a story or product should be designed, how something can generate revenue and how to inspire people to share it with friends. I collaborate with key players in editorial, design, sales, tech, legal and marketing to find the answers. I look at data and best practices to inform my ideas. I prioritize features so a product grows with audience and business needs.
I innovate, collaborate and lead. I enjoy challenging myself and colleagues to work smarter. I offer a wide experience in media, managing creative people and building digital products. I am a problem solver who is ready to help.