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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Celebrity Central Database

    Launched February 2007. I hired a team of 25 writers and photos editors, and in six months we launched 100 celebrity database profiles on PEOPLE.com. The content-rich, SEO-friendly pages appeared on the first page of Google search result. Over the years, we updated the profiles to include video, Twitter updates, a Top 25 Celeb Hot List, and a "Who's Next?" reader's choice poll that secured Toyota as a first-time advertiser in a multi-million dollar campaign.