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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Funny is the NEW Sexy - Sexiest Man

    Launched November 2011. Sexiest Man Alive is one of PEOPLE's tent pole franchises, and I was part of a cross-department team that created the "Sexy is the NEW Funny" campaign. We posted exclusive videos from TV's funniest guys including Emmy-award winner Ty Burrell of Modern Family and Community star Joel McHale. A fan re-posted McHale's video on YouTube, which generated more than 500K views.