Portfolio > Funny is the NEW Sexy - Sexiest Man
Launched November 2011. Sexiest Man Alive is one of PEOPLE's tent pole franchises, and I was part of a cross-department team that created the "Sexy is the NEW Funny" campaign. We posted exclusive videos from TV's funniest guys including Emmy-award winner Ty Burrell of Modern Family and Community star Joel McHale. A fan re-posted McHale's video on YouTube, which generated more than 500K views.