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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Games Channel

    Launched July 2008. I was responsible for the creative and logistical efforts to add a casual games channel to PEOPLE.com. I selected an outside vendor to build a custom CMS and five Flash-based games. The section increased time spent on the site and offered new video ad inventory. Celebrity Concentration and Love Links have since been converted into mobile-ready games that can be played on smartphones.