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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Homepage 

    Launched Nov. 2012. PEOPLE's desktop homepage reaches millions of users each day. I preserved the most trafficked elements on the page (StarTracks and Latest News) for loyal users but revamped feature touts to highlight frequency of updates. I increased engagement with in-page actions for readers such as direct social sharing and polls. I also dedicated an area to reader-curated and celeb-created content to emphasize our community.