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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Make Me A Star

    Launched September 2011. I managed the vendor that built both an easy upload process for readers and intuitive approval CMS for editors. "Make Me a Star" gave PEOPLE fans a way to create their own novelty magazine cover by either uploading a photo or pulling it in from Facebook. Readers generated thousands of covers, views and votes in the social-enabled site special. It was updated in May 2012 for Most Beautiful.