Top
Contact Mai
This form does not yet contain any fields.
    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Oscars, Grammys, SAG, Golden Globes 2013 Coverage Across Platforms

    Launched Jan. 2013. The PEOPLE product, design and development teams built a real-time, second screen experience optimized for desktop, tablet and mobile. We were able to increase engagement, inbound social traffic and reduce bounce rate during the live event and day-after. Over the four shows, I learned from user behavior and altered templates and UX to improve over the course of season. We generated millions in revenue and featured diverse editorial coverage including live tweets, streaming video, real-time polls, photos and ballots.