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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > PEOPLE Magazine Digital Archive

    Launched April 2007. I managed off-shore resources in India, wrote a taxonomy to organize the hundreds of covers and thousands of articles by topic and celebrity, and hired a team of 8 freelancers to tag and input content into our CMS. For our 35th Anniversary, I created a section highlighting our biggest stories with a UGC-element powered by ThisMoment. "This Week in PEOPLE History" appears in the magazine tablet app and is the most popular feature in the edition.