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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Pets Channel Re-Launch

    Launched May 2011. I led the data migration and redesign of PeoplePets.com into a Pets vertical on PEOPLE.com. The goal of the project was to increase traffic and page views, an in June 2011, the new Pets channel experienced a 357% increase in unique visitors and a 211% increase in pageviews.