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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Reader React 

    Launched Nov. 2012. The Reader React page is the equivalent of a site-wide mood ring. It's an easy way to browse and vote on the stories with emotional resonance on PEOPLE.com right now. It is promoted on the homepage, the news main page and articles.