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    About Mai

    Who: Mai J. Dinh

    What: Writer/editor, content strategist, digital product director

    Where: withlovemai.com, PEOPLE.com, Variety.com, Media News Group

    When:  Building digital products since 2000

    Why: I work in digital media because of its ubiquitous reach and ability to offer interactive and immersive experiences. I like solving problems and delivering content that improves people’s lives. 

    How: I ask questions, find answers and stay curious.


     

    Portfolio > Real Beauty at Every Age - Most Beautiful 

    Updated March 2013. Original launch in March 2012. As part of PEOPLE's Most Beautiful franchise, the brand offered readers a chance to be featured in the magazine and on PEOPLE.com's Real Beauty photo wall. For the 2013 update, I added better email feedback loops to entrants, updated UX for upload process and added new animations on the photo wall. We surpassed the number of entries and votes from the original version, which produced more than 4MM "hearts", 214K votes, 17K submissions and 13K social interactions (Facebook, Twitter, Google+).