Portfolio > Redefining Realness Book Launch
Nov 2013 - March 2014. Before the release of Janet Mock's memoir Redefining Realness, I worked with Mock and social media strategist Chris Tuttle to create a marketing campaign that was distributed on the author's Twitter, Facebook, Instagram, Tumblr, Google+ and official website JanetMock.com. I acted as Art Director critiquing all work submitted by volunteer graphic designers and also created graphics such as events calendar, review quotations and homepage headers. Mock's fans shared the images on their own social feeds boosting the visibility of the book and trans issues. Redefining Realness debuted on the New York Times Best Seller list at #19.
